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Global MDO

Label and Packaging Materials in ASEAN

Avery Dennison Label and Packaging Materials is a global leader in pressure-sensitive technology and self adhesive base materials. Every day, in thousands of places and in millions of moments, Avery Dennison Label and Packaging Materials makes products more engaging, brands more compelling, inventories more productive, information more valuable and our surroundings more understandable.

MultiCycle™ – A Game Changer
Avery Dennison MultiCycle™ is a patent pending new permanent self adhesive label solution for returnable beer and beverage containers and withstands 30+ product life-cycles*.

Shrink PS
The improved functionality of filmic substrates continues to offer new business opportunities to label converters. A ground breaking solutions for meat brand owners is one of the latest innovations from Avery Dennison.

Global MDO: Conformable and Productive
Fasson Global MDO brings to conformable
labelling for the first time ever the ease of conversion previously seen only with non-conformable films. It makes semi-squeezable container labels achievable at higher print speeds and with reliable die cutting. The new material ensures better clarity for clear label or opacity in case of white label, reduces roll changes and cuts raw material use.


The connection between brand positioning and brand identity must be strong. "The Crimp through Tube Label" by Avery Dennison was the model that could apply the pressure-sensitive label to the entire surface of the tube. The package design fully and beautifully helps THEFACESHOP to deliver a brand story.

Customer Case Study: Pulmuone Egg

Fasson pressure-sensitive labels helped Pulmuone egg increase in shelf image while providing superior barcode readability and label printability. The package and label redesign has set the standard of superior decoration in the korean egg market.

Customer Case Study: Imperial Court Wine

Shanghai Shenma Winery discover the variety and performance of pressure-sensitive materials as they worked with Avery Dennison to redesign the premium Imperial Court brand and boost incremental sales by 20 percent.